Understand, Ideate, Define
Today we spent a lot of time understanding the brief and working through our ideas to generate a project plan that outlines our requirements, objectives, audience and background of the brief. This is a key part of the process to make sure we (as a team) are on the same page and shows our client that we know what is being asked of us. After we worked out our ideas on how to approach the brief we generated a quick thumbnail encompassing our ideas.
As we are targeting artists and art enthusiasts alike our thumbnail uses a painters pallet and uses substitution/addition by swapping paint for coffee stains, connecting the two ideas together.
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