Process - Gathering Infomation and Idea Generation

13.09.14

Ideate, Making, Understand

After class on Tuesday i went home and began to gather information to assist me with idea generation. Azzy and i made a word list containing themes, tangibles, intangibles relating to fair trade, coffee and artists. we then made a visual library containing the same. I did however collected examples of websites relating to coffee to see how they have approached their theme of coffee, which i decided was either a traditional approach (stamps, grungy textures, letterpress type) or a clean professional approach (sleek, clean with minimalist).

After i had gathered all this information i put together a few mood boards visually displaying the two approached previously outlined. I then began to produce a few thumbnails of visual rhetoric and a couple of potential website ideas aswell.

Process - Project plan

09.09.14
Understand, Ideate, Define

Today we spent a lot of time understanding the brief and working through our ideas to generate a project plan that outlines our requirements, objectives, audience and background of the brief. This is a key part of the process to make sure we (as a team) are on the same page and shows our client that we know what is being asked of us. After we worked out our ideas on how to approach the brief we generated a quick thumbnail encompassing our ideas.

As we are targeting artists and art enthusiasts alike our thumbnail uses a painters pallet and uses substitution/addition by swapping paint for coffee stains, connecting the two ideas together. 

Process - Understanding the Brief

08.09.14

Understand, Ideate

Today we were introduced to the brief. we covered Koha first - what it means and how it affects  our design practices and projects. next we went through the Objective of the brief and the submission requirements. We also participated in a group exercise to get us thinking about how different audiences will respond to different topics and how we can respond accordingly.   

Understanding the brief and whats expected of me are an important part of the design process and will continue to be throughout my design career.